Ask a random basketball fan to name a unique player, and chances are, 's name will come up immediately. After all, "The Worm" easily stands out in a crowd with dyed hair, pierced nose, and bold fashion choices. However, according to , much of it is a carefully crafted celebrity persona designed to fuel a money-making brand.

"The Round Mound of Reboun"d on the Dan Patrick Show. When asked if the former Bulls and Pistons forward was one of those who wore a public persona, the 1993 MVP affirmed. Javascript is required for you to be able to read premium content.

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