French luxury brand Chanel has announced the acquisition of a 25% stake in Swiss watchmaker MB&F, has reported. The investment marks Chanel’s latest move to bolster its position in the watchmaking industry. The gold standard of business intelligence.
MB&F, established in 2005, produces a limited series of watches with designs influenced by science fiction and animals such as jellyfish and frogs. In 2023, the watchmaker reported sales of SFr45.4m ($53.
3m) from producing 419 high-end timepieces and 3,500 watches under its more affordable MAD Editions brand. The exclusive watches, priced between SFr60,000 and SFr200,000, are so sought-after that they have waiting lists of up to two years. The terms of Chanel’s investment in MB&F have not been disclosed.
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form Before the acquisition of MB&F, Chanel had purchased stakes in other Swiss watchmakers Romain Gauthier and FP Journe. Chanel Watches & Fine Jewellery president Frederic Grangie was quoted by the news agency: “We are delighted to sign a strategic partnership with MB&F, who share the same values of independence, creativity and excellence.
�.