Popular milk tea chain Chagee has been facing the wrath of customers in Malaysia, after an employee was caught on video allegedly rigging a lucky draw contest. To celebrate the Chinese brand’s seventh anniversary, a nationwide “Tear and Win” contest was held in Malaysia on Nov 16 and 17. To take part in the contest, customers can tear open the detachable bottom of its cup to retrieve a slip of paper, which shows whether they have won a prize.
Advertisements put up by Chagee Malaysia on its social media pages claimed that there was a “high chance for everyone to win vouchers, luxurious products, and more”. However, customers in Malaysia alleged that the contest was rigged, after a video of an employee sorting through some unused cups went viral on social media platforms X and TikTok. In the video, the employee is seen opening up and looking inside the cups, and arranging them into separate stacks.
Chef Kang returns for Chinese New Year collab with Path restaurant Netizens left hundreds of comments on Chagee Malaysia’s social media pages, with some calling for a boycott of the brand. One netizen said on X: “The prizes don’t exist any more. All taken by your own staff.
” In a statement on Nov 19, Chagee Malaysia apologised for any “disappointment or concern” caused by the video, and said the behaviour shown does not reflect the standards that the brand holds itself to. “We are currently conducting a detailed investigation to better understand the situation.