Integrated hospitality solutions leader dives deeper into group sales, meetings, and events in its latest acquisition supported by its investors, including Haveli Investments AUSTIN, Texas , Oct. 1, 2024 /PRNewswire/ -- Cendyn, a global hospitality cloud-based technology company, has acquired Knowland, the US-based leader in data-as-a-service intelligence on meetings and events for hospitality. The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space.
Knowland's platform includes extensive market intelligence data on meetings and events gathered from over 7,500 hotels across the USA and a select handful of international markets. Knowland's products connect hoteliers with market insights to drive more revenue, accelerate the sales cycle, and optimize processes to achieve group sales goals. Alongside Cendyn's current investors, earlier this year Cendyn welcomed Austin -based Haveli Investments to its private equity portfolio.
With their focus on high-quality technology companies, the backing by Haveli Investments along with Accel-KKR puts Cendyn on a strong path to deliver innovation for the hospitality industry. The pairing of Knowland's meeting and event data with Cendyn's Sales CRM, Proposals, and Grouprev platforms highlights the opportunity this acquisition brings to their customers, empowering them to find and drive group bookings with a complete and single.