Jaylen Brown is no longer a sneaker free agent. He belongs to his own team, creating his own independent brand. The Boston Celtics star is taking pre-orders for his new signature shoe, Rover, launched under his new performance brand and sneaker company 741, which will fuse “advanced technology and minimalist design.
” The reigning NBA Finals MVP is the latest star baller to create their own signature shoe line as part of the ongoing wave of that stretches across fashion, culture, media and business. Brown, known for being intellectual and inquisitive, says he turned down more than $50 million from major shoe companies to found 741, where he will have full ownership and creative control. The former University of California player had been spotted wearing the Rover sneakers throughout the summer without explanation until now.
The launch of his first basketball shoe, which will officially be released Oct. 22, comes after Brown had been a sneaker free agent for the last couple of seasons. His deal with Adidas ended in 2021.
He wore pairs of Kobe’s (Nike) and Adidas since then, but opted to cover up shoe logos. His new sportswear venture is his most recent pushback against corporate apparel giants; he has publicly bashed Nike on social media and criticized the company for the handling of the Kyrie Irving in 2022. Brown, a member of the NBA player union’s executive committee, went as far as to suggest that Nike played a role in his omission from the Team USA Basketball roste.