CELTIC are poised to extend their bumper deal with kit suppliers Adidas, it's being reported. The Hoops signed up with the famous German sporting fashion brand at the start of the 2020-21 season - with the deal set to expire at the end of this campaign. 3 Callum McGregor models the current kit in Dortmund Credit: Kenny Ramsay 3 Kyogo Furuhashi (C) and Reo Hatate model last year's controversial strips in Japan Credit: Getty 3 The brand has become synonymous with Celtic But now Footy Headlines reports that both parties are thrilled with the success of their kit sales and brand recognition and are keen to extend the arrangement.
The bumper five-year sponsorship was trumpeted as the "biggest kit sponsorship ever to be announced in Scottish sport ". In 2023, Celtic broke into the 20 biggest-selling kits of the year, generating a whopping £29m in sales. Adidas replaced New Balance as Celtic 's kit partners - who penned a £25m-plus deal when they replaced Nike in 2015.
Read More Football Stories BOSSING IT Brown reveals three gaffers he goes to for advice & the unique traits they have EURO NIGHTS Rangers vs Lyon prediction, betting tips and free bets for Europa League tie They also provide kits for the likes of Arsenal , Bayern Munich , Manchester United and Real Madrid . By and large the response from Celtic fans towards Adidas kits has been massively positive - although fans were less than happy with the innovative designs behind last season's strips. And the German kit manufact.