The Christmas spirit is often captured by a box of Celebrations, brimming with favourites such as Snickers, Maltesers, and the divisive Bounty - certain to delight every family member. But now, this beloved festive classic has triggered quite the online storm, as fans argue the tub has succumbed to 'shrinkflation'. The term 'shrinkflation' refers to the phenomenon where a product's size, weight, or number diminishes while its price remains unchanged, drops slightly, or possibly even rises.
Meanwhile, 'skimpflation' happens when cheaper ingredients are used without adjusting the price accordingly. On a Facebook page based in Manchester that's all about supermarket finds, one user posted pictures allegedly showing Celebrations' tubs from various years. The images appear to highlight a noticeable shrinkage over time, sparking a flurry of comments, especially with Christmas almost 100 days away.
One person stated: "I've stopped buying them as I'm getting only half of the tin for the same price. I buy bars of chocolate instead. Better value for the money," while another urged: "Boycott them and don't buy then they'll be giving them away in January.
" Commenting online, users slammed Celebrations as a 'rip off' Meanwhile, others jumped in and wrote: "What a rip off", and "Yes, just don't buy them, it's crazy." Remarkably, this isn't the first time Celebrations bosses have come under fire for allegedly shrinking its chocolate tubs over the years. According to The Sun , this year its .