When it comes to skincare, anti-ageing is one of the top priorities for many people. However in the pursuit of creating younger, healthier and fuller looking skin, some people tend to turn to more invasive cosmetic procedures, the most popular of which is, of course, Botox. However before you go reaching for the needle, you might want to try out the latest offering from RoC, the celeb-approved skincare brand that counts stars like Kim Kardashian , Sarah Jessica Parker and Jennifer Aniston amongst its fans.

The newly launched RoC Derm Correxion Fill and Treat Serum £39.99 Boots, is a targeted serum that helps to fill in surface wrinkles – without an injection in sight. Boots shoppers can also currently get the serum for £26.

49 when they have an Advantage Card in a limited time offer. Read more: Shoppers rave about the 'best eye cream I have ever used' from Marks and Spencer Read more: Millie Mackintosh swears by this £30 serum for getting rid of acne breakouts The Roc Derm Correxion serum contains three different types of hyaluronic acid which help to instantly plump your skin and fill in lines and wrinkles. It also contains pure RoC retinol, which helps banish dead, dull skin cells to make way for fresh, healthier ones, and swertiamarin, which encourages longer-lasting results by creating a thicker skin density, leaving your skin looking smoother and more youthful.

Developed with both dermatologists and plastic surgeons, RoC calls the serum “your Botox in a bottle” a.