Wednesday, October 2, 2024 The Caribbean Tourism Organization (CTO) is set to enhance the region’s visibility in Europe through a groundbreaking collaboration with the CTO UK & Europe Chapter, representing over 85 travel companies and organizations. Dona Regis-Prosper, Secretary-General and CEO of the CTO, revealed new marketing strategies aimed at strengthening the Caribbean’s presence not only in the UK but also across emerging markets in Europe, the Middle East, and Africa (EMEA). Working alongside the CTO Secretariat, the CTO UK & Europe Chapter will implement a robust work plan to engage key audiences and increase visibility across these vital regions.
The renewed initiative includes a broad spectrum of activities such as: Colin Pegler, Chairman of the CTO Chapter, highlighted the importance of the renewed collaboration : “The CTO Chapter is thrilled to reignite our partnership with the CTO Secretariat after a four-year hiatus. This collaboration is pivotal in strengthening the Caribbean’s presence in our markets. Our board is committed to this collaboration, and the team is diligently working on a robust action plan for 2025 to keep the Caribbean at the forefront of global travel destinations.
” The CTO Chapter UK & Europe is set to introduce a series of dynamic marketing initiatives and activations aimed at engaging consumers, travel industry professionals, and media outlets. Through a well-coordinated and strategic plan, the chapter seeks to strengthen the Ca.