continues to cement his status as one of the world's elite boxers while making waves with his distinctive style and marketing savvy. On Saturday, secured a clear unanimous decision over Puerto Rican contender successfully defending his WBA, WBO, and WBC titles. The match, which showed moments of potential knockout excitement, further solidified in the ring and his ability to leverage his brand.
Beyond his impressive performance, made a notable fashion statement. For his ring entrance, he donned a Dolce & Gabbana outfit in the Cleveland Browns' signature brown and orange colors. This attention to style extended to his gear, where he used his shorts to promote his tequila cocktail brand, VMC (Viva Mexico Cabrones).
However, it was his gold mouthguard that truly captured attention. What is unique about the mouthguard? The gold mouthguard, an extravagant detail rarely seen in boxing, was crafted by , a specialist known for creating high-end gear for fighters. took to TikTok to reveal the meticulous process involved in making the mouthguard, which was customized to fit and adorned with the VMC brand's gold typography.
This luxury accessory, made from two to three ounces of gold, exemplifies Canelo's commitment to blending performance with personal branding. While the exact cost of the gold mouthguard is not known, its value as a symbol of . This bold choice echoes a similar trend seen with , who also favored distinctive, high-end gear.
, renowned for his custom creations, has also.