, the newly appointed president of Women’s Basketball, candidly opened up about her hopes for her latest era. Since announcing her retirement from basketball, a sport she’s been enthralled by for decades, she has shifted her focus to elevating a brand that feels intrinsically part of her. In Phoenix, where she attended All-Star Weekend for the first time as a non-player, her discernment rang loudly over a call she took while prepping for press appearances and events.
She details that it’s important to understand what she and Adidas aim to accomplish. “We’re trying to sell shoes and have Adidas on as many people’s feet as we can,” she says. “But in the process, we’re trying to grow the game of basketball and grow women’s basketball especially.
” Parker notes that right now is an ideal time for this, given the eyes that are fixated on the WNBA and women’s sports. The three-time WNBA champion, former Las Vegas Aces player, and seven-time All-Star says she thinks that Adidas can succeed by making an impact from a grassroots standpoint. She declares doing so will mean providing more opportunities for athletes who have deserved it for a long time.
Currently, players on the roster include , Chelsea Gray, Erica Wheeler, and others. Copper is a standout due to her knack for style on and off the court. Notably, part of the work will be Parker and the brand teaming up to raise the bar and continue to put women at the forefront, says the Naperville, Illinois native.