Performing arts groups in Manitoba and the Canadian Prairies are banding together to launch a half-million-dollar “Got Milk?”-style campaign to bring buzz to their struggling industry. Read this article for free: Already have an account? To continue reading, please subscribe: * Performing arts groups in Manitoba and the Canadian Prairies are banding together to launch a half-million-dollar “Got Milk?”-style campaign to bring buzz to their struggling industry. Read unlimited articles for free today: Already have an account? Performing arts groups in Manitoba and the Canadian Prairies are banding together to launch a half-million-dollar “Got Milk?”-style campaign to bring buzz to their struggling industry.
With sweeping odes to the thrills of live theatre, opera, dance and orchestras, the Prairie Arts Live campaign puts billboards, TV commercials, posters and digital ads in front of consumers who have been slow to return to concert halls and theatres in the wake of the pandemic. In the 1990s, California dairy processors tackled an industry slump through a barrage of milk ads so hyperactive they practically came with a Ritalin prescription. SUPPLIED Unsurprisingly, the 13 arts groups — from five cities and three provinces — leading Prairie Arts Live have opted for a more earnest and classy tone in their joint campaign.
The campaign’s creatives bear the slogan “Come to Life” and the PrairiesCan logo (a reminder that the federal government is funding this ini.