Cadillac is being established as a separate retail operation in Australia, and that involves selling its cars directly to customers instead of using franchised dealers. That’s in contrast to GM Specialty Vehicles (GMSV), which offers a mix of factory-produced ( Chevrolet Corvette ) and locally remanufactured ( Chevrolet Silverado , GMC Yukon ) right-hand drive vehicles through a network of franchise dealers, many of which used to sell Holdens. Cadillac is opening its first ‘experience centre’ this year at the Rosebery Engine Yards retail and lifestyle precinct in Sydney, housing several parking, delivery and servicing bays and “state-of-the-art” servicing facilities.
It has previously announced it would also open an experience centre in Melbourne, however it has yet to lock in a location. “We do have to build a network as well and so part of this is we’re not on a timeline on this,” Shilpan Amin, senior vice president and president of GM International, told media from Australia and New Zealand. “We’re not forcing it into having X amount of customer experience centres at a certain time and sell all of these products because that’s when we get into trouble, that’s when we walk away from truly building a customer experience and a brand out there.
” “We’re not going in just thinking about get in fast, get in with scale, because a lot of negative experiences come along with moving too fast and just going into traditional networks. “Which is why when .