It's time for investors to consider scooping up shares of The Trade Desk as it captures more advertising spending, according to Wells Fargo. Analyst Alec Brondolo initiated coverage of the advertising technology stock with an overweight rating, saying that new partnerships should boost estimates. He also placed a $150 price target on Trade Desk, which implies upside of 26%.
"We forecast a meaningful benefit from unlocking Roku/Netflix inventory in 2025 /2026, leaving our revenue estimates 6% / 8% ahead of consensus, respectively," he wrote. TTD YTD mountain Shares this year Brondolo estimates that these initiatives could add 400 basis points to the company's gross spend growth in 2025, putting the firm's estimates above consensus expectations. The Trade Desk should also benefit from ads on Prime Video, a move Brondolo thinks is stimulating growth in the connected TV industry.
He also anticipates tailwinds from legal issues rattling Alphabet . "Increased scale of inventory + better pricing have accelerated shift from linear to CTV, more than offsetting any competitive impact to TTD," he said. The stock has been on fire this year, soaring 65%.
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