PNN New Delhi [India], August 13: Toreto, the trailblazing audio technology brand honored as the 'Most Promising Brand in the Audio Category' at Device Next Summit 2023, today announced its strategic expansion into India's rapidly growing car accessories market. This bold move aims to revolutionize the driving experience for millions of Indian motorists by offering premium audio and lighting solutions that seamlessly blend innovation, quality, and affordability. Since its inception in 2014, Toreto has been a driving force in the audio industry, consistently delivering cutting-edge products that anticipate and exceed consumer expectations.

The company's remarkable success in mobile accessories has set the stage for this exciting venture into automotive technology, where Toreto is poised to bridge the long-standing gap between high-end performance and accessibility in car audio and lighting systems. Market Dynamics and Growth Potential: The Indian car accessories market is experiencing a period of unprecedented growth, fueled by a perfect storm of economic and social factors. Rising disposable incomes, coupled with an increasing rate of car ownership and a growing appetite for vehicle personalization, have created a fertile ground for innovation in this sector.

Recent industry reports paint a compelling picture of the market's potential: The Indian automotive accessories market, valued at approximately USD 8 billion in 2020, is projected to reach a staggering USD 18 billion by .