ATK Mumbai (Maharashtra) [India], November 20: The much-anticipated SCREENXX 2024, India's flagship event for the OTT and video content creation industry, concluded its sixth edition with resounding success on 13th November at the Novotel Mumbai International Airport. Also Read | Pakistan Suicide Attack: 12 Military Personnel Killed, 10 Critically Injured After 6 Men Rams Explosives-Laden Vehicle Into Wall of Check Post in MaliKhel of Khyber Pakhtunkhwa Province. Organized by Adgully, powered by OTT PLAY, and supported by partners including mCanvas (Gold), Jojo (Silver), and OG Luxury (Gifting), the event brought together the best and brightest in the OTT landscape.
Under the theme "Innovating for the Future - M&E's Immersive and Interactive Push," SCREENXX 2024 offered engaging conversations and deep dives into India's rapidly evolving digital media and entertainment industry. The event explored topics such as the rise of indie cinema, the strategic debate between OTT and theatrical releases, analytics-driven storytelling, and advancements in CTV advertising that are redefining brand impact. Also Read | Australia National Cricket Team vs India National Cricket Team Players: Check Full Squads for AUS vs IND BGT 2024-25.
Prominent speakers included industry stalwarts such as: * Avinash Mudaliar, CEO and Co-founder, OTTplay and HT Labs * Dhruvin Shah, Founder and CEO, JOJO * Karan Taurani, SVP, Elara Capital * Malvika Khatri, Head - Film Business Vertical, Roy Kapur Films * Son.