PRNewswire Mumbai (Maharashtra) [India], August 12: Pilgrim, one of India's fastest-growing beauty and personal care brands, announced the appointment of the Pan India Star, Rashmika Mandanna, as the new brand ambassador for its hair care range. The partnership with Rashmika beautifully captures Pilgrim's core belief and new brand campaign that 'The Secret is in the Mix'. As a young and rapidly growing beauty brand celebrated for its innovation and strong appeal to Gen Z, Pilgrim finds an ideal match in Rashmika's dynamic presence and popularity among young audiences.
Rashmika's meticulous choice of beauty products highlights Pilgrim's commitment to crafting effective solutions. She perfectly embodies Pilgrim's approach, which combines cutting-edge technology with expertly sourced ingredients, skilled professionals, and exceptional expertise. As Pilgrim continues to revolutionise the beauty and personal care industry, Rashmika's association is set to amplify the brand's message, emphasizing the importance of meticulously crafted formulations.
https://mma.prnewswire.com/media/2478960/Pilgrim_New_Brand_Campaign.
mp4 The campaign beautifully portrays Rashmika leading a crowd of women, symbolizing today's herd mentality towards viral trends and new ingredients. It highlights how people often follow the latest trends without understanding their true value. While chasing trends is common, the real magic lies in the careful blending of ingredients--a process at which Pilgrim excels.
.