PNN Chennai (Tamil Nadu) [India], August 9: LifeCell, India's pioneering stem cell bank and a leader in diagnostics, genetic testing, and pre-conception care, is poised to disrupt the world of mother-baby skincare with the launch of AreoVeda. With this, the brand has unveiled a product range, especially crafted for pregnant women, new moms, and newborns, that shatters existing norms through its uncompromising standards of purity, potency, and safety. Masterfully harnessing the regenerative powers of natural ingredients, the company introduces a cellular science-backed approach that is single-handedly redefining how clean skincare is perceived.
Incepted to counter concerns like stretch marks, pigmentation, acne, and dryness in the case of expectant and new mothers and eczema, diaper rash and cradle cap in the case of babies, the company offers solutions for all skin problems faced by this cohort. Its products undergo 10+ cellular tests on lab-grown human skin cells in LifeCell's accredited labs via tests like: * Cytotoxicity to evaluate the toxicity of product ingredients on skin cells, * Anti-irritation test that assesses a cosmetic product's safety by using ELISA technology, * Bone formation assay, which evaluates the product's ability to enhance and stimulate bone formation, * Cell-migration assay, which helps decode the wound-healing effects of the products on dermal cells, Anti-ageing test to assess skincare product effectiveness by using RT-PCR technology and much more! .