NewsVoir Bengaluru (Karnataka) [India], August 6: In the run up to this year's festive season, Flipkart presents its H1 edition (January to June 2024) of the much-awaited '#FlipTrends' Report, which presents an interesting analysis of the shopping habits of 500 million+ registered Flipkart users. You can watch the #FlipTrends 2024 video here: www.youtube.
com/watch?v=syT5zGAq3mM FlipTrends 2024 Findings: India Ka Lifestyle and Fashion Destination - there's something for everyone! 'Vacation wear' was one of the most searched keywords in the first half of 2024, especially during summer. Women embraced feminine fluidity, defying singular trends by opting for whimsical bows, rosette tops, chic bandeau tops, dresses, comfortable mules, 80s inspired scrunchies, and a palette bursting with gelato pastels. Men opted for casual wear like round-neck t-shirts, open-knit and textured shirts, zipper polos, and parachute trousers.
Other top choices included comfort clothing, resort wear such as printed co-ord sets and breezy summer shirts. Additionally, men's grooming products saw a significant increase compared to 2023. Women's western wear and women's ethnic wear were top choices in Bangalore, Chennai, Hyderabad, Kolkata and New Delhi; while women's sarees were at the top of the fashion charts in cities like Agartala, Bhagalpur, Medinipur, Muzaffarpur and Puri.
Coming to traditions -- there was also an unexpected demand for 'sindoor', almost 24% Y-O-Y growth in 2024 so far, compared to la.