New Delhi [India], October 1 (ANI): The first four days of the 2024 festive season sale (26th - 29th September) saw a 20 per cent increase in order volumes compared to the same period last year (7th - 10th October 2023) and gross merchandise value (GMV) also surged by 24 per cent, according to a report by Unicommerce. Unicommerce's analysis of over 1.3 million order items processed through its platform during the initial sale days in both years revealed noteworthy growth across several product categories.
Also Read | Bangkok School Bus Fire: 25 Feared Dead As Bus Carrying Students and Teacher Goes Up in Flames in Pathum Thani Province, Horrifying Video Surfaces. Fashion and accessories recorded an impressive 32 per cent rise, driven by high demand for travel accessories, watches, and kids' apparel. The makeup segment saw a spectacular 54 per cent year-on-year (YoY) growth, reflecting a significant consumer interest in beauty products.
Also Read | India Beat Bangladesh by Seven Wickets in 2nd Test 2024; Boost ICC WTC 2023-25 Final Hopes With 2-0 Series Sweep. The health and pharma segment also demonstrated strong performance, registering a 33 per cent rise in volumes, with nutraceuticals and fitness supplements leading the way in demand. In the home decor segment, while volumes only experienced a marginal increase, the category reported a remarkable over 50 per cent jump in GMV.
Other product categories that saw a surge in demand include phone accessories, books, sports and fi.