VMPL New Delhi [India], November 11: Easyrewardz, a leading provider of cloud-based CRM and loyalty platforms, has partnered with Loyyal, an innovator in blockchain-powered loyalty solutions. This collaboration is set to redefine the loyalty landscape by introducing enhanced point conversion capabilities and offering unique, experiential redemption options, giving customers more flexible and engaging ways to use their loyalty points. Also Read | 'I Had No Idea Who He Was': Pat Cummins on Shah Rukh Khan; Australian Cricketer and Ex-KKR Star Reveals He Didn't Know Who SRK Was, Shares Hilarious Story of Their First Meeting.
The collaboration will integrate Loyyal's Points Exchange platform with Easyrewardz Loyalty Management System (LMS) to bring new level of rewards and experiences to India's BFSI sector, allowing financial institutions to deliver meaningful customer experiences that drive deeper engagement. The partnership will also leverage expansion opportunities in the GCC and African region, focusing on markets such as Saudi Arabia, the UAE and African nations, where demand for sophisticated loyalty programs continues to rise. Gunjan Kumar, Chief Revenue Office of Loyyal, expressed the significance of this collaboration, stating, "We believe that the future of customer loyalty lies in innovation and adaptability.
This partnership with Easyrewardz is a vital step toward that vision. By combining Loyyal's robust loyalty infrastructure with Easyrewardz deep market understandi.