VMPL Gurugram (Haryana) [India], August 17: dhartii, the pioneering e-commerce platform dedicated to providing consumers with reliable and ethical product options, is excited to announce the launch of its highly anticipated Beauty & Skincare category. This new addition aligns perfectly with dhartii's mission to cater to consumers who aspire to lead glamorous lifestyles while remaining committed to the well-being of the planet. As the world shifts towards more conscious consumption, today's consumers are increasingly scrutinising the products they use, favouring options that are as beneficial for their lifestyle as they are for the environment.

dhartii has identified a significant gap in the market--a lack of platforms solely focused on serving the needs of this well-informed and environmentally-conscious audience. In response, dhartii has stepped in to fill this void, offering a curated selection of beauty and skincare products that meet the highest ethical standards. The new Beauty & Skincare category will feature brands renowned for their commitment to ethical practices, including Aminu, IBA, Ozone, and Glamveda.

These brands are cruelty-free, vegan, toxin-free, and made from natural and organic ingredients. Whether it's dermatology-tested, or locally produced, dhartii ensures that each product aligns with its core values of sustainability and integrity. "We are thrilled to introduce our Beauty & Skincare category, which we believe will resonate with our community of mindfu.