NewsVoir New Delhi [India], October 7: Amazon.in has become the top choice for customers buying consumer electronics online during the festive season, according to a recent consumer survey conducted by Counterpoint Research. Among those respondents who ranked Amazon India as the top online marketplace for making purchases this festive season they would be prefer purchasing their next headphones 55%), smartwatch (52%), (tablets (43%), cameras (40%), and laptop (37%) from Amazon India during the Amazon Great Indian Festival 2024.
Also Read | AJ Styles Injury Update: Two-Time WWE Champion Suffers Lisfranc Injury Upon Return During SmackDown Match Against Carmelo Hayes, Set to Undergo MRI To Determine Severity. The survey was conducted to understand the purchase preferences of customers while buying consumer electronics (whether offline or online). In all, 2000 responses were collected online from customers buying consumer electronics aged 18 and above.
The responses were heterogeneous, collected across genders, age groups, monthly incomes, occupations, and Tier 1 and other cities. Besides examining the respondents' current consumer electronics purchase channel and the factors influencing this decision, the study also offers insights into current ownership trends for these consumer electronics products. As many as 61% of the survey respondents preferred Amazon.
in as the most suitable online marketplace for consumer electronics purchases, followed by other ecommerce platforms at 3.