NewsVoir New Delhi [India], August 5: Organised jointly by Nuernberg Messe and APEDA (Agricultural and Processed Food Products Export Development Authority), under the Department of Commerce, Government of India, BIOFACH INDIA 2024 co-located with NATURAL EXPO INDIA and MILLETS INDIA took off to a great start. With more than 200 leading exhibiting brands including organic raw & processed products, bio inputs, natural herbs, cosmetic & millet versatility, the expo is set to redefine the landscape of organic, natural and millets produce, sparking trends and innovations that promise to shape the future of the industry. Inaugurating the three-day expo starting from Aug 3rd to 5th, 2024, Sunil Barthwal, Commerce Secretary unveiled the Report by APEDA on "Study of Indian Organic Market and Export Promotion Strategy" which is a comprehensive study undertaken by CRISIL on Indian organic agriculture scenario, assessing the Indian Organic market, domestic trends and exports.

Key challenges in the value chain and the promotion and branding strategy for exports along with the case studies and way forward for the industry. Appreciating the efforts of APEDA for developing the report and inviting the stakeholders to share their views and concerns, the Commerce Secretary in his keynote address stressed on five important points to work on for increasing India's share in the organic export market viz., Certification & testing, Labelling, Pacakging, Branding & Logistics.

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