By Nikhil Dedha New Delhi [India], September 21 (ANI): Amid protest by retail trade bodies about deep discounts by big e-commerce players like Amazon and Flipkart, all major e-commerce platforms have announced their biggest sales of the year. Also Read | Anna Sebastian Perayil's Death: Rahul Gandhi Speaks to Young EY Employee's Parents, Vows To Personally Fight for Her Cause. The trade bodies have called deep discounts an unethical practice and asked the government to intervene.
The Confederation of All India Traders (CAIT) accused them of undermining the country's retail trade ecosystem. "These discounts are aimed at attracting consumers, they flagrantly violate rules governing fair trade and pricing. Such excessive discounting not only distorts market competition but also creates an uneven playing field, particularly harming smaller retailers and businesses that cannot compete with these deep discounts," said B.
C. Bhartia, CAIT National President. Also Read | Tottenham Hotspur vs Brentford Premier League 2024-25 Free Live Streaming Online: How To Watch EPL Match Live Telecast on TV & Football Score Updates in IST?.
Major players in the e-commerce space are ramping up their marketing campaigns and offering significant price cuts to attract consumers during this crucial shopping period. In an exclusive conversation with ANI, Saurabh Srivastava, Vice President of Categories at Amazon India, expressed the company's enthusiasm for its highly anticipated sale. "We are super excit.