This week in branding news, Burger King caused some outrage, The New York Times revamped its app, and Beyoncé starred in a retro ad for Levi’s. Here’s everything you need to know about the branding world this week. The news: A recent marketing choice has sparked debate about womens’ bodies, mansplaining, postnatal care, and the ethical lines that marketers should and shouldn’t cross.

It’s a Burger King ad. Big picture: The spot in question, called “ Bundles of joy ,” was created by ad agency Bartle Bogle Hegarty London. It’s a series of social videos, as well as print images, showing real new moms digging into Burger King sandwiches as their first post-birth meal.

The videos are real and raw, showing a moment that can often be deeply personal and vulnerable. Since it debuted late last week, the campaign has inspired a range of reactions, from commenters praising the “cleverness” of the idea to others going so far as to call it “immoral” and “wicked.” Some have even called for it to be banned.

Why it matters: On the one hand, the ad does capture the post-birth period in a more realistic light than media is often inclined to do, which, as writer Eliza Williams points out, can be a damaging trope . Indeed, some have suggested that the ad’s main critics are coming off as mansplainers who simply want to nitpick women’s health choices after one of the most exhausting experiences possible. | However, in my opinion, journalist Jacqui Parr summed up t.