The marketing industry has been divided over a recent ad campaign featuring new mums tucking into a juicy burger after giving birth. A photo of a woman eating a burger in hospital after giving birth has sparked “outrage” over claims the intimate snap promotes unhealthy eating habits. But the criticism of the image, which features as part of a new Burger King advert starring real women in the UK, has been widely condemned – with many claiming it is only men who are angry.
The fallout began after the fast-food giant, which goes by Hungry Jacks in Australia, published data that showed 39% of women wanted a burger as their first meal after giving birth . The new study, by the fast-food giant and Mumsnet, surveyed 2000 mothers for the research and also found that 55% of new mums said they were “absolutely ravenous” after giving birth..