COPENHAGEN, Denmark , Aug. 9, 2024 /PRNewswire/ -- Buldak, the globally beloved spicy noodle brand of Samyang Foods, successfully held an exciting ferry event on August 8, 2024 , to celebrate its triumphant return to Denmark . Following a ban imposed by the Danish Veterinary and Food Administration (DVFM) on June 11 , three popular products—3X Spicy, 2X Spicy and Hot Chicken Stew were recalled.
Since then, two of those products, 2X Spicy and Hot Chicken Stew, were subsequently reintroduced into the market after the ban was lifted on July 15 . This allowed Buldak to reclaim its spot in the hearts (and spice cabinets) of Danish consumers. The ferry event was a celebration of resilience and community.
The temporary ban captured global attention and Buldak wanted to turn this challenge into an opportunity to thank loyal fans in Denmark . Connecting with them in new ways and celebrating the spicy flavors. Turning a regulatory challenge into a marketing opportunity, the brand exemplified its core identity of tenacity and creativity.
The event, named "Buldak Spicy Ferry," took place at Copenhagen's harbor from 4 PM to 8 PM local time. The specially wrapped Buldak ferry was designed to catch the attention of the Danish people. Setting sail from Copenhagen's harbor, the ferry proudly declared such messages as, "We are back.
Thank you for your support, Denmark . We are hotter than ever. For the Vikings who can handle the spice.
" Buldak's iconic mascot, Hochi, made a dramatic entrance.