‘s recently sparked significant controversy within the ARMY fandom (and beyond) after sharing a series of old photos on Instagram, one of which featured a bag of fries. While BTS’s connection with McDonald’s isn’t new, the brand now carries weighty implications due to its association with the BDS movement. This movement targets companies linked to Israel following the nation’s military attacks and genocide in Gaza.

The backlash against McDonald’s intensified after it began donating free meals to the Israeli army. A segment of the BTS ARMY has since been vocal in urging BTS’s label, , to distance itself from any affiliations with Zionism. V’s recent Instagram post has thus sparked a significant divide among fans.

A massive portion of the fandom condemned V for sharing the photo — regardless of when it was taken — calling him out for being insensitive. children of gaza are eating tree leaves while taehyung flaunts eating the brand that directly funds the starvation and k!ll!ng of these children. — hebs 𓂆 (@hebsforfalastin) People in Palestine are being murdered and yall are worried about Taehyung getting cancelled? 😵😵 — lio😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭 (@Yoongmeows2) He deserves the general public to know.

. Taehyung, your actions HAVE consequences and ur gonna take them like a grown person — lio😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭 (@Yoongmeows2) i hope he knows and never fo.