BTS member Jin’s new gig with Italian brand Gucci has taken social media by storm. The luxury label announced the K-pop idol to be its latest global ambassador in a joint Instagram post on Thursday. The online update consisted of multiple vibrant portraits of Jin looking dashing in the label’s Spring/Summer 2025 menswear collection.
Following the official announcement, the website of Gucci in Japan crashed temporarily due to overwhelming traffic. A similar scenario was noticed with FRED, a Paris-based luxury jewelry company. An unprecedented influx of website visitors crashed the website within hours Jin was announced their brand ambassador.
It is suggested the surge in traffic was caused by Jin’s massive influence. Both the luxurious brands released notices of temporary maintenance work via social media hours following making the announcements. ARMY is dubbing the phenomena as ‘The Seokjin impact’ on the internet.
The SEOKJIN impact. https://t.co/XsCmPYJkLt — Only for BTS 7 👑 ( ia cus study ) (@Palakot7army) August 8, 2024 Global superstar silver vocalist wwh Jin's impact 😌🔥❤️ KIM SEOKJIN GUCCI BOY JIN JIN GUCCI GLOBAL AMBASSADOR #JinxGucci #방탄소년단진 #JIN #BTSJIN #SEOKJIN — Sangeeta Limbu (@Jinkook_Sheng) August 8, 2024 King Seokjin indeed 🔥 GUCCI BOY JIN JIN GUCCI GLOBAL AMBASSADOR #JinxGucci — Superstarjin7 (@missingjin24x7) August 8, 2024 When Fred announced Jin as their first Global ambassador the.