BTS Jin’s latest brand ambassadorship has caused some deep cuts within his own fanbase. On July 8, Jin was announced to have been appointed as the first global brand ambassador of the luxury French jewelry maison, . [기사] Jeweler Fred Taps ’s as First Global Brand Ambassador — BIGHIT MUSIC (@BIGHIT_MUSIC) The announcement was accompanied by some brand new photos of the idol, adorned in Fred jewelry while rocking drastically different styles of outfits.
Within a few hours of the announcement, multiple of the jewelry items worn by Jin in his pictures completely. While such prestigious ambassadorship is usually a reason for celebration among fans, a significant portion of the BTS fanbase was left disappointed and heartbroken over this turn of events. Firstly, Fred is owned by , the world’s largest luxury goods business, which is owned by the French magnate .
Due to Arnault’s direct investment in the Israeli cybersecurity firm , all brands under LVMH are currently the target of a pro-Palestinian boycott. According to senior analysts, Israel is known for using its cybersecurity technology on Palestinian civilians to strengthen its position as an ( , ). Such technology fulfils two purposes for Israel, argues Loewenstein, who writes as a journalist and an Australian Jew who was raised to support Israel.
It has enabled Israel to deepen its control over millions of Palestinians and to do so at a profit. Palestinians now constitute a slight majority over Jews across .