BTS Jin , fresh off completing his mandatory military service, has taken on the role of luxury brand ambassador. The oldest band member was announced as the global face for the Italian luxury brand Gucci on August 8. The impact of this highly anticipated collaboration was so strong that it reportedly caused a website crash in Japan.
Known for having one of the highest K-pop fan followings, Japan also boasts a massive number of Jin’s solo stans, contributing to the overwhelming response. Gucci’s Japan website crashes after Jin take ambassador role Hot on the heels of his appointment as Fred Jewelry’s global ambassador, Jin has been unveiled as Gucci’ s newest brand representative. The Italian fashion house wasted no time in securing the popular BTS member, whose immense global appeal is undoubtedly a major coup for the brand.
The official announcement on August 8 sent the fandom into a tizzy, with Gucci's Japanese website temporarily crashing due to overwhelming traffic. Also read: BTS’ RM deletes Instagram update amid backlash following SUGA’s drunk driving controversy Fans quickly took to the internet to share their excitement, noting that when it comes to Jin, an overwhelming response in Japan is almost inevitable. It seems the country has an immense fondness for this BTS member.
Just a couple of weeks ago, a similar situation occurred with FRED, a Paris-based luxury jewelry brand. As reported by AllKpop within an hour of announcing the vocalist as their brand a.