Thursday, August 29, 2024 Brussels Airlines is gearing up to welcome a new Belgian Icon to its fleet, and this time, the national airline is turning to the Belgian public for inspiration. In a unique contest, Belgians are invited to submit designs that best capture the essence of the country, with the winning concept set to adorn one of the airline’s aircraft. The campaign kicks off with a call for entries, inviting anyone who resides in Belgium or holds Belgian nationality and is over 16 years old to participate.
The design challenge is to create a livery that embodies Belgium’s spirit in a creative and artistic manner. In early October, the public will have the opportunity to vote on the submitted designs, ultimately deciding how the next Belgian Icon will look. These iconic planes, celebrated for their unique representations of Belgian culture, have become some of the most photographed in the world, serving as a vibrant symbol of Brussels Airlines’ commitment to showcasing Belgium to a global audience.
This new initiative not only connects Belgium to the world through air travel but also through the collective creativity of its people, making this Belgian Icon more representative of the nation than ever before. Michel Moriaux , Head of Marketing, Brussels Airlines, “The design has to be something Belgium is known for, and Belgians are proud of, without entering too much into clichés. The next Belgian Icon will not feature beer, fries, or waffles, for example, but.