HOLIDAYMAKERS say their ideal holiday includes seven local dishes, sipping on four cocktails and cooling down with five ice creams. The study, of 2,000 adults, found three quarters (77 per cent) always enjoy their food and drink a little more while on holiday. Getaways also typically include four sessions reading by the pool, five sightseeing trips and picking up four souvenirs to take back home.
Meanwhile, travellers will rack up nearly 80,000 steps over a week, or 11,305 steps daily, and squeeze in 11 activities, including day trips and sightseeing, snapping an average of 88 photos along the way. It emerged the average holidaymaker is set to spend £1,203 per person on holidays this year - with 28 per cent starting to put money aside for their next break as soon as their last trip has finished. The amount spent on travel, which includes airlines, accommodation, travel agencies and cruise lines, has gradually risen over the last few years, according to M&S Credit Card data, which also commissioned the research.
Read more Travel Travel spend is up five per cent since the beginning of the year compared to the same period last year, with the number of travel transactions up by three per cent. Nic Moran, from M&S Credit Card, said: “Holiday spending has continued to increase in recent years, with many of us prioritising time away, and experiences with family and friends, and it’s not just money that we’re investing, it’s also time, and effort spent making our trips the b.