Nobody goes to a museum any more just to look at the exhibits – well, not if they’re aged under 40. They want to ‘experience’ them, become immersed in their story, preferably in a way that is personalised to them. Just ask anyone who sells to the museums and heritage sector.
“We’ve found that, while simple forms of playback to tell the story of a museum are still needed and valued, there’s more emphasis now on making these attractions a real experience,” says Jon Hamley, senior technical sales engineer at 7thSense. “That means taking simple playback and transforming it into something where the guest gets to create their own story.” “Museums are incorporating high-resolution screens, interactive displays, VR experiences, immersive environments, video mapping and surround sound – transforming communication from a single, one-way channel to omnidirectional and interactive,” says Blanca Munoz, business development manager for museums and experiential projects at AVI SPL.
“Visitors become part of the experience, and today, anything that creates an experience or emotion is something people want to share on social media. Besides aiding interaction and understanding, these advances have also helped attract a demographic that was previously less interested in museums - teenagers.” Peerless-AV mounts support living surface display installations in Vertigo Systems’ Cologne showroom.
The ‘interactive ocean’ which recognises movement and touch, allows t.