A MAJOR retailer is set to bring back its price match promise tomorrow and shoppers are describing the move as "brilliant". John Lewis' Never Knowingly Undersold pledge will once again be available for shoppers from tomorrow (September 9). 1 John Lewis is to bring back its Never Knowingly Undersold pledge Credit: AFP The pledge allows customers to be refunded the difference if they can find a product cheaper at any number of other retailers.
John Lewis first launched the service in 1925 before scrapping it in 2022, as revealed exclusively by The Sun, after customers said it was too complicated and didn't include online retailers. But the chain has committed to price matching 25 major UK retailers in-store and, crucially, online ones too. Shoppers have taken to social media to praise the the decision, describing it as "brilliant" and "amazing".
READ MORE IN MONEY SHOP TO IT Online retailers are charging shoppers up to THREE TIMES more for same items BASKET CASE Full list of shops going cashless including major supermarket locations One customer said: "Love John Lewis. I’m very excited for this." Another wrote: "Hurrah! Stupid decision to remove it in the first place, go back to basics and what you do best.
" A third added: "Welcome back never knowingly undersold." The price match promise will apply to brands across the technology, fashion and toy sectors including Amazon, Flannels and Smyths Toys. The full list is: Most read in Money BASKET CASE Full list of shops going cashl.