Pure Seoul will open in Brighton's North Street next month after the retailer signed a ten-year lease on the site of the former Kurt Geiger. The shop, which will be the brand's fourth UK store, will open by the end of August. It will offer a curated selection of almost 1,000 Korean skincare, haircare and makeup products.
The brand began as an online store only five years ago and has since expanded to open physical stores in London Soho, Westfield White City and Oxford. Sali Hughes, Brighton resident and beauty journalist, shared a picture of the storefront to her Instagram page and said it was "exciting" to see the plans for the new shop. READ MORE: Store shuts its doors for final time in another blow to high street Pure Seoul will open in August (Image: Andrew.
.. Ellie Crabbe.