Primary school teacher and beauty influencer Sinéad Kavanagh endured unwanted attention, back pain and physical discomfort because of her breasts for many years — so she decided to get them reduced Sinéad Kavanagh: ‘Some people love big boobs, but there’s big and then there’s a burden.’ Photo: Mark Condren The International Society of Aesthetic Plastic Surgery (ISAPS) conducts a yearly survey of aesthetic and cosmetic procedures performed worldwide, and, since 2015, among the statistics within that annual report is a ranking of the most popular cosmetic interventions globally. Breast augmentation is consistently at the top.

Big breasts are big business. In the 1990s, large breasts were part of the cultural zeitgeist, with lads’ mags, Jordan, Page Three girls, Baywatch and ‘Hello Boys!’ ad campaigns meaning they were, literally, in your face. Join the Irish Independent WhatsApp channel Stay up to date with all the latest news.