Brands the world over are constantly keeping the fashion industry interesting with unique pairings and exciting collaborations with designers, other fashion brands, celebrities and more. A successful partnership also translates to being able to appeal to two, or more customer bases, which is great for sales as well as exposure to a different market. Here are some of the latest collaborations out there, from homegrown brands to global players.
Breathing new life into past pieces Local fashion brand Hanya launched their Upcycle Capsule 3.0 collection, a collaboration with emerging designer Uzair Shoid, who recently opened Kuala Lumpur Fashion Week 2024 with his first solo show. The team at Hanya decided to breathe new life into their unsold inventory, teaming up with Uzair, who has also collaborated with H&M on their Denim Design Partnership, highlighting local talent and his denim design manipulations.
Marking the brand’s third upcycled collection, this capsule transforms 70 garments with low sell-through rates into reconstructed, reimagined pieces. Through this initiative, the brand aims to reduce waste, make conscious decisions and tell a story of transformation. Read more: Fashion has something for gamers, comic book lovers and more Effortless, impactful fashion The Kita&Co x SchAwal Capsule Collection offers a range of bold, stylish pieces designed to empower individuals to embrace their uniqueness.
Photo: Kita&Co To mark its first anniversary, Kita&Co unveiled its Kita&.