The last time a married couple had their films top the domestic box office was 34 years ago. In 1990, Bruce Willis’ stayed atop the chart in its second weekend with $14.5 million, and Demi Moore’s opened in second place with $12.

2 million, not adjusted for inflation. Get ready to dust the webs off of that stat. This weekend, ‘ blockbuster will stay No.

1 in its third weekend, with $50 million to $60 million. — his wife — is virtually assured bragging rights to second place with her new film, Columbia and Wayfarer’s . (Lionsgate’s big-budget is also opening, but is looking like a $10 to $15 million bust).

Some are pitching the dueling Reynolds-Lively movies as a showdown, but the opposite is the case, according to insiders. Reynolds, a marketing savant, and Lively hope the two very different films result in a Barbenheimer moment whereby both films become top of mind. is one of the only films in the marketplace for adult female audiences.

, based on the best-selling romance novel of the same name by Colleen Hoover, stars Lively as Lily Bloom, a woman who overcomes a traumatic childhood to embark on a new life in Boston and fulfill a lifelong dream of opening her own business. A chance meeting with charming neurosurgeon Ryle Kincaid (Justin Baldoni) sparks an intense connection, but as the two fall deeply in love, Lily begins to see sides of Ryle that remind her of her parents’ relationship. When Lily’s first love, Atlas Corrigan (Brandon Sklenar), suddenly ree.