Developer Gearbox Software unveiled Borderlands 4 during Gamescom, a reveal whose timing may not seem the most optimal since the Borderlands film flopped at the box office. Partway through the Geoff Keighley-hosted Gamescom: Opening Night Live show, audiences were treated to an announcement trailer for Borderlands 4 . While Gearbox developers had previously teased its eventual return, the reveal still came as a surprise.
But the franchise’s new art style is not the only thing that has fans talking. Many have also pointed out the odd timing of the announcement, which was probably meant to ride the excitement surrounding the new movie – the movie that didn’t generate much in the way of excitement at all. According to Box Office Mojo , the film has raked in only $18.
6 million worldwide as of August 20 off a budget reportedly totaling more than a $130 million. With this failure in mind, Opening Night Live viewers on Twitter/X couldn’t help but mock Borderlands 4 for having the “worst-timed announcement this year.” One person called the reveal “awkward,” as it seems Gearbox initially wanted to “ride off the ‘success’ of the Borderlands movie.
” If not, the user argued Gearbox may be trying to win over hearts and minds since the “movie bombed” so badly . Twitter/X user TheNCSmaster has already turned the ill-timed Borderlands 4 reveal into a funny meme that quickly went viral on social media. Gearbox: “WE’RE HAPPY TO ANNOUNCE BORDERLANDS 4!” “What.