Boots have cut the price of a popular serum from £35 to £10 for one day only - and it could sell out quickly. The L'Oreal Paris Age Perfect Cell Renew Midnight Serum has been slashed by £25 and fans are snapping it up fast. The serum is described as helping skin feel hydrated and look well-rested like after a good night's sleep.

After one week skin looks 'younger, brighter and more luminous'. And after four weeks wrinkles 'look reduced and skin complexion is radiant'. An item description on Boots' website reads: " Midnight Serum has been formulated to support skins own cell renewal process so you can wake up to younger looking skin.

Non-sticky finish. Comforting and melting texture. Effective on all skin tones and types.

It helps protect skin against free radicals during the day, and at night it provides support for the skin when it is most receptive to repair. Wake up to younger-looking skin." Read more: Beauty fans hail 'amazing' tinted serum that 'covers imperfections' and 'makes skin look younger' One shopper said about the product: "I have always bought Clarins but thought I would give this ago because of reviews.

I'm 43 my skin is looking weathered and dull and old. I have bought the whole range serum, face cream eye cream and plumping toner my skin is the best it has been in year's! After just 3 days I have glow back and it feels so much softer. It the best product I have used hands down.

I use this range at night and the hyaluronic acid serum, and revitalift eye cr.