Boots shoppers have been snapping up a serum priced at £10 as part of the store's popular £10 Tuesday promotion. Each week, the high street retailer slashes the price of a ton of different luxurious products for 24 hours only from some big brands. This time, a L'Oréal Paris Age Perfect Golden Age Rosy Oil Serum that was originally priced at £25 has been reduced to £10, and has been rated 4.

6 out of 5 in the reviews on the Boots website. Suitable for 60 years and over, the oil based serum promises to deliver 'radiant' skin according to the product description. On the Boots website, the full product description reads: "I ntroducing the NEW L’OrÉal Paris Rosy Oil Serum, formulated with Peony Native Cells.

Efficient like a serum, nourishing like an oil. Highly concentrated in actives, the oil-serum delivers instant radiance and revitalises the look of skin with a rosy glow. READ MORE: George at Asda's £24 hooded jacket is 'brilliant for autumn' and 'looks expensive' READ MORE: Boots launch early Christmas deals with up to 50% off designer fragrances - but you don't have long "The oil-serum technology is specifically formulated for dry and dull mature skin, with an ultra-rich and comforting texture that has a silky and non-greasy finish.

Skin is instantly moisturised and nourished with a rosy tinted radiance. Skin sagging looks reduced, and skin feels firmer for a youthful appearance." In the reviews, one shopper said: "Absolutely loving this, hydrating & plumping.

Bett.