This viral cream from Gen-Z loved brand Bubble has managed to attract more than 2,000 reviews that compare it to the pricier brand. If you've been keen to jump on the Drunk Elephant hype, but don't want the price tag, then Boots shoppers have found the ideal alternative. Earlier this year, the health and beauty chain became the first UK retailer to stock the viral Gen-Z loved skincare brand Bubble .

One product in the range that has earned quite a bit of attention is the Slam Dunk Hydrating Moisturiser . Usually costing £16 for 50ml , this cult cream hasn't just earned fame for its "super hydrating" formula, but for being "literally the same" as Drunk Elephant's Protini Moisturiser . The pricier cream would usually set you back £62, making Bubble's £46 cheaper for shoppers.

However, for only today, you can bag this 'dupe' moisturiser for even less. It has been included in the retailer's online £10 Tuesday Deals, meaning beauty buffs can save themselves £52 overall today (July 23). The Bubble Slam Dunk Hydrating Moisturiser is "perfect for everyday use", meaning you can use it in the morning and evening.

It has been infused with a variety of natural ingredients to keep your skin protected, soothed and moisturised. Similar to Drunk Elephant's protein-rich cream, Bubble's moisturiser also uses a superfood protein compound, Bluelight protection, to protect against any damage. Meanwhile, aloe leaf juice and Hoya Lacosuna Flower Extract make it "great for dry skin".

Beauty fan.