'Boots have you lost your minds?!' High Street health and beauty chain is ridiculed after announcing its new advent calendars for sale - in heatwave August READ MORE: Garden centre starts selling Christmas trees on hottest day of year By Matthew Lodge Published: 04:52 EDT, 18 August 2024 | Updated: 05:14 EDT, 18 August 2024 e-mail View comments Boots has been ridiculed after announcing its new advent calendars are on sale in the middle of August. In one of the earliest Christmas-themed pitches to the public so far this year, the health and beauty retailer emailed customers to say they could get the items more three months before they're needed. The move has sparked derision from some questioning if the High Street had 'lost their minds' by advertising the them while the children are still on their summer holidays.
It came as Britain went through its hottest week of the year, with people flocking to beaches and parks across the country to make the most of the balmy weather. However, perhaps keen to make the most of anyone yearning for cooler times, Boots sent out a hopeful email to loyalty card customers informing them its advent calendars are now on sale. Boots sent an email to customers urging them to buy one of its advent calendars in the middle of August Boots has made an early pitch to festive shoppers by advertising its advent calendars, but not everyone has received it in the festive spirit.
Pictured: A Boots store in London In its message firm said: 'Open the door to t.