The new store in Bootle will offer a beauty studio area where shoppers can access treatments without having to make an appointment A new store is opening in Bootle Strand today, as part of redevelopment works on the shopping centre. Superdrug has opened the doors to its new shop , following the closure of its former store on The Esplanade. The new 2,434sq.
ft store forms part of the retailer's plan to expand, with the aim of opening 25 new stores in 2024 as it celebrates its 60th year on the British high street. Superdrug sells health and beauty products, everyday toiletries, beauty treatments and luxury fragrances, such as Superdrug’s own-brand cosmetics range Studio London, as well as other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum and Naturally Radiant.
Shoppers can also browse the fragrance counter, boasting premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino. The new store will also feature a Beauty Studio area where shoppers can access professional treatments without having to make an appointment. Treatments include threading and piercing.
Nigel Duxbury, property director at Superdrug, said: “We are delighted to be opening in a new location in The Strand Shopping Centre. "We are confident that local customers will love and welcome the new store, as it offers a wide range of popular health and beauty brands, a luxury fragrance counter as well as our professional Beauty Studio." The ECHO previously reported that the tran.