Thursday, August 29, 2024 Kerala is intensifying its efforts to elevate tourism by encouraging visitors to explore the state’s interior regions and rural landscapes. To attract more tourists, local tour operators and hoteliers are rolling out attractive packages for the upcoming festive and winter holiday seasons. The rise in international bookings is also noteworthy as the holiday period draws near.
Kerala Tourism has kicked off a series of travel trade networking events, beginning with a Partnership Meet in Vadodara, followed by another in Surat. Smt. Sikha Surendran, the Director of the Department of Tourism, announced plans to hold B2B roadshows and participate in trade fairs to introduce Kerala’s latest attractions to a wider audience across India.
In addition to Mumbai, B2B meetings are scheduled for Pune on August 29th, with further events planned in Chennai and Kolkata in the coming months. These initiatives are designed to bolster Kerala’s reputation as a premier destination for travelers. Smt.
Surendran highlighted that Kerala’s promotional campaigns have effectively positioned the state as an essential destination for visitors. Looking ahead, the emphasis will continue on MICE (Meetings, Incentives, Conferences, and Exhibitions), destination weddings, responsible tourism, adventure, and wellness tourism, with renewed enthusiasm..