Bombshell clips of Harley-Davidson's boss calling himself the 'Taliban of sustainability' return to haunt him as petrol-heads ditch his motorcycles

Bombshell clips of Harley-Davidson's boss calling himself the 'Taliban of sustainability' return to haunt him as petrol-heads ditch his motorcycles Harley-Davidson's treehugger CEO Jochen Zeitz wants to 'redefine' the brand Owners say they don't want a 'Taliban of sustainability' running all-American firm READ MORE: Cybertruck owner reveals five things he HATES about his new Tesla By James Reinl, Social Affairs Correspondent, For Dailymail.Com Published: 19:52, 7 August 2024 | Updated: 19:56, 7 August 2024 e-mail View comments Harley-Davidson's CEO Jochen Zeitz is under pressure to step down this week after footage emerged of him calling himself the ' Taliban of sustainability' in a series of statements at odds with the beloved motorcycle brand. In rediscovered video clips, the German is seen complaining about the firm's weak environmental record before he joined its board and set about trying to 'redefine' the brand despite 'skepticism' from colleagues.

The footage has added to concerns among angry bikers, who are turning their backs on Harley-Davidson over Zeitz's support for critical race theory , climate change and diversity, equity and inclusion (DEI) efforts. The growing movement is spearheaded by conservative influencer Robby Starbuck, who shared the videos on X, accusing another all-American brand of abandoning its customers. The $6 billion-a-year company, which is based in Milwaukee, Wisconsin , did not answer the Mail's request for comment.

Harley-Davidson's CEO Joc.