We can all agree that fashion has had a predilection for the 2000s for some time, having cycled through all of its best – and worst – hits. With the exception of one trend: boho. But now, some 20 years on since the suede, ethereal frills, floaty handkerchief hemlines and festival dressing that Sienna Miller made famous infiltrated our wardrobes, it’s back – finally.
It’s all thanks to Chemena Kamali (and not TikTok for a change), the newly-installed creative director of the French fashion house Chloé, founded by Gaby Aghion in 1952, which appointed her to the top position in October 2023. Having spent stints at the house under three of its significant designers – Phoebe Philo (2001-2006), Hannah MacGibbon (2008-2011) and Clare Waight Keller (2011 to 2017) – Kamali was well placed to take on the job. And in interviews, she has shared that Chloé was place she wanted to work.
That dream came true in full for the Central Saint Martins MA graduate and former Saint Laurent design director when, as its creative director, she presented her debut Chloé collection at Paris Fashion Week earlier this year. With none other than Sienna Miller sitting front row in a lace-trimmed skirt and clompy platform Chloé wedges, it was as though it was 2004 all over again – a heyday for the brand, gladiator belts, soft and romantic dressing, all promising to infiltrate our wardrobes once more. Chloé was founded by Gaby Aghion, an Egyptian born in Paris, distinguished by a fre.