Last month, BMW sold more electric cars than Tesla for the first time in Europe. BMW led the market for the first time despite slowing EV sales in Germany, France, and Belgium. With EV sales climbing, is narrowing the gap with Tesla in the EU.
According to new data from , 1.03 million vehicles were registered in Europe last month, up 2% compared to last year. Despite sales slipping in Germany (-2%), France (-2%), and Belgium (-7%), other EU markets helped drive growth.
Portugal (+19%), Poland (+19%), and Slovakia (+12%) helped boost sales, while the UK (+3%), Italy (+5%), and Spain (+5%) saw modest growth. In July, SUVs set a new record with 554,000 units registered, up 6% YOY. BMW, Toyota, Mercedes, and Volvo owner Geely were the top growth drivers.
Meanwhile, Volkswagen was the volume leader with a 26% share, followed by Hyundai (including Kia) at 12%. Luxury (F-SUVs) led the growth, with 5,022 models registered, up 32% YOY. Large SUVs were up 23% (27,600), while registrations of mid-size models fell 7% (106,500) last month.
According to , European electric vehicle sales fell 6% YOY in July 2024. With 139,300 new models registered last month, the EV market share fell to 13.5% from 14.
6% in July 2023. BMW led EV sales in Europe for the first time last month, with EV sales reaching 14,869, up 35%. Tesla was second with 14,561 models registered, followed by Volkswagen (12,213), Volvo (10,533), and Audi (8,618).
BMW’s latest models, including the iX1, i4, and i5, saw consider.